SET
The operating system between your business, your work, and your customers.
Customers book without calling. Your team knows what needs attention. Customers stay informed without chasing anyone. SET keeps the whole relationship moving.
Good afternoon.
Everything is under control.
1 thing needs you.
Unassigned
Marcus' Full Groom has no one responsible.
Booked online, 12 minutes ago
6
active
0
overdue
1
unassigned
An actual Command state — real classes, real layout. Not a fabricated dashboard.
The lifecycle
One system, from the first click to the last record.
- 01
Book
Customers find real availability and book without calling. The same engine your team uses internally.
- 02
Arrive
One click carries customer, service, and location into real Work. Nobody re-types anything the customer already said.
- 03
Work
Your team sees the operational truth — stage, promise, and what still needs a decision — in one place.
- 04
Attention
SET stays quiet when everything is fine, and brings forward exactly what needs a human, and why.
- 05
Communicate
A short update from the business reaches the customer's own page immediately — in the business's own words.
- 06
Complete
Work reaches handoff. Ready-for-pickup is a real, searchable queue, not a mental note.
- 07
Remember
Customer history remains — what happened, what was quoted, what was collected — available next time.
SET Intelligence
When everything is fine, SET stays quiet.
There's no invented score, no fake AI conclusion. SET combines real configuration, real operational state, and deterministic rules to decide what actually needs a human — and says exactly why.
Everything is under control.
A quiet Tuesday — stated plainly, not decorated.
Marcus requested Tuesday at 2:00 PM.
A real appointment request, waiting on the business.
Bubba is due today and nobody owns the work.
A real fact about a real job, not a prediction.
The customer experience
SET isn't only software for your team.
Every customer gets their own page — no login, no app to install. What they see is exactly what's true right now.
Books
Real availability, picked in under a minute.
Manages
Reschedule or cancel from a secure link — no phone call.
Sees updates
The business's own words, the moment they're written.
Remembers
History stays available for next time — quoted, collected, done.
North & Paw
Full Groom
Your Full Groom is being taken care of.
“Luna is booked in — starting the full groom shortly.”
Grows with the business
One location stays simple. Several stay coordinated.
A single-location business never sees location complexity. Add a second, and SET adds location-aware Command, Work, and booking availability — plus explicit staff scope and clean work transfers between locations.
- Multiple locations, one shared customer system
- Location-scoped staff permissions
- Location-aware Command and Work views
- Explicit, auditable work transfers between locations
- Per-location booking availability and hours
One SET
Not a different product for every industry.
A business tells SET how it operates — what it works with, how customers book, what happens at handoff. SET adapts. There is no separate grooming product or jewelry product underneath.
Less noise
Fewer calls. Less paper. Nothing repeated twice.
- Fewer “is it ready?” calls — the customer already knows.
- Less paper drifting between the counter and the back room.
- Nobody re-enters what a customer already told the booking page.
- Follow-ups happen because SET brings them forward, not because someone remembered.
- Customer details stay in one place instead of scattered across texts and memory.
Built to be trusted
Every business's data stays its own.
Tenant isolation
Row-level security on every table — a business can never see another's data.
Location-scoped access
Staff can be scoped to specific locations; permissions are enforced server-side, never by a URL parameter.
Private storage
Uploaded files live in a private bucket. Access is only ever through short-lived signed URLs.
Hashed customer links
Booking and tracking links use hashed, capability-scoped tokens — never a guessable ID.